Email can be your most rewarding marketing channel when done right. Even with the average open rate of email campaigns at somewhere near 20%, you’ll have a $44 return of every $1 you spend. That’s because:
Email marketing stats are impressive. Email campaigns work, whatever business goal you are pursuing. Still, if you want them to bring you better results, you should use special tools and instruments which will help you boost your KPIs. Below we’ve overviewed 7 major tools that you can benefit from.
If you represent a small business, this solution might be right for you. CakeMail allows sending good-looking emails to the right people at the right time. This email marketing platform has email templates at your disposal, contact list management options, scheduling and a couple of other great features, such as A/B testing and making sure your emails don’t get into a spam folder.
This is another all-in-one email marketing platform, which is suitable for businesses of any size and scale. It allows you sending nicely designed and highly-personalized email campaigns, A/X test them, track performance, and more. What’s also great about Mailjet, it offers you integration with your app or website.
Just like in the case of the previous two platforms, you can use CM to build signup forms and collect subscribers, design great-looking email templates, personalize them and track performance. They have a collection of email marketing resources al well, which you can use to boost your marketing skills.
With MailChimp, you can do pretty much everything: import and build subscribers’ lists, create and customize beautiful templates for all occasions, personalize, A/B test campaigns, and track their performance. Additional features include social media, SalesForce or Google Analytics integration. Apart from being the ultimate source of daily fun for marketers, they expand their arsenal of features all the time. For example, their latest one is Instagram campaigns, with which you can target your subscribers and engage with them on Instagram.
Were you planning to send your emails without any customized images? Don’t do that, unless you have purely informational content. Canva is suitable for everyone who wants to send lucid campaigns, but doesn’t have a designer at hand. With their drag-and-drop tool, you can easily create captioned pictures, illustrations or graphs to liven up your emails.
You can enhance your email campaign with an eloquent email signature. Sadly, most of the all-purpose tools leave you with default ones your recipients never look at. However, it’s really easy to generate one with the help of NEWOLDSTAMP. Just choose among dozens of email signature examples the one that will work for you best, or use a tool to create it from scratch.
If you want to add some extra fun and interaction to your emails, why not use animated images? This could make your emails more casual and conversational. There are gifs for every occasion in the Giphy database: pick one to say hello or to end a message, to announce a new offer or to encourage feedback.
Use all the available tools to make your emails more readable and clickable. Experiment with the content formats by using illustrations, photos, or animations. Add a fully customized signature to let your subscribers easily access additional information about your brand. Most importantly, personalize your emails and don’t forget to test them, so that you know what works best with your audience.
CEO and Founder at Mighty Shouts.
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