The benefits of blogging for business are well established, and if you’re not already, this is something you should consider getting on board with! When your business is in the hospitality industry you might conduct most of your work in person rather than online, but that’s not to say you don’t need a good online presence. Every modern business needs to make an impact online or your risk losing potential customers- a great website along with a well-written blog can help to do this. But what are the pros of writing a blog for your hospitality business?
Your brand is an element that has to support everything else in your business, it’s the heart and soul, the message of your company. Branding is about creating a message and a story, but it’s also about communicating it effectively. Your company’s branding should continue through to your blog- the logo and design should be consistent and everything should be easy to read and aesthetically pleasing. WordPress can easily integrate with most websites meaning the two are linked, from there you could buy a template or have a designer create you something custom made Regardless of how good your content is, the way it looks will either draw a reader in or put them off, so it’s something that absolutely crucial to get right. Everything should be laid out well, there shouldn’t be too many ads taking over the page, and all of your content should be easy to find. Social media links, an about page and a search bar should all be easy to locate on your blog- as well as of course a link to your main site.
The big companies of the world are keen to work with blogs as they know how influential they can be. The opportunities from sponsors generally pay well so this can be another way to earn income along with from your actual business. But what is it that makes a sponsor want to work with your blog? First, we’ve already gone over the importance of design. The content you post is, of course, crucial, it should be well written, not copied or spun. You should be using the correct keywords and SEO practices to make your posts as visible as possible online. See more SEO info from http://theprauthority.com/seo-checklist/. Finally, domain authority. This is a metric which can show how much influence your blog has online. Getting backlinks from other good websites can boost this. As a hospitality business, one way you can do this is by inviting bloggers to stay a night or visit an event you host for free and then asking them to write about their honest experience. If you perform well you get a good review and a backlink from an established blog which will boost your domain authority.
As well as sponsors, there are other ways you can monetize a blog. Google AdSense is one option it’s completely free to set up, and there’s no hassle involved. The ads sit in your blog’s sidebar, and you get a little bit of money every time someone clicks on one. Along with Adsense, there are lots of other affiliate schemes out there which all work the same way, so do some research and find out which offer the best rates and which would suit your blog best. You usually insert a banner ad or a link within the text of your posts which earn you money for clicks, or a percentage of any sales made. Getting paid from your blog can be sporadic at first, and it’s often unpredictable even for established bloggers. But as a business, it doesn’t matter too much since this isn’t your main source of income, just some extra money on the side.
Building up a blog with a good following takes time. Even if you feel like you’re speaking to yourself for the first few posts, keep at it. It’s a great way to build up your online presence, and can show potential customers you know your stuff. It makes you look trustworthy and reliable too since you’ve gone out of your way to provide this information, and could be the difference between someone staying with you and another hotel. If you’re looking to secure clients for events, again this is something that’s likely to impress and set you apart from your competition.
Had you thought of creating a blog for your hospitality business?
CEO and Founder at Mighty Shouts.
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