Do you keep on sending out tweets that seem to be ignored? Or maybe no one shares any of the posts you publish on your blog? This isn’t good news for you, as sharing is one of the main ways to get your blog or company name out there to a wider audience. Not only that, though, but content that is widely shared will help to increase traffic to your website and blog. So what is going wrong with all your content then? Here are some of the most common reasons why no one is sharing any of it.
Shareable content is fresh and current. People will want to share things that they have never seen before so that they impress their friends. That is why all the tweets and videos that go viral contain things that we have never seen or thought about before. This is one of the reasons why comedians do so well on Twitter – they can tweet a joke as soon as they think of it and sit back to watch all the retweets! However, if you are posting blog posts and tweets that are covering the same old ground, no one is going to care too much. Especially if you are just copying other people’s ideas! So make sure that you are always thinking of exciting new content that people will want to excitedly share with everyone they know!
Do you know the fairy tale about Goldilocks and the three bears? In the story, Goldilocks finds things which aren’t exactly right. For example, she finds three bowls of porridge: one is too hot; one is too cold, but one is just right. And she also finds three beds: one is too hard; one too soft; one is just comfy enough. You get the picture, right? There is a perfect zone for everything. And this is also the same for the length of your blog posts: they shouldn’t be too long; not too short, but just right. If they are too short, your readers won’t be getting all the information that they need. Too long, and you will end up boring people! Ideally, your blog posts need to be somewhere between 1,000 and 1,500 words long.
There are lots of different media that we can now add to our content. You might like to add some photos or a couple of gifs for example. But one of the best forms of media to add is video. That is because videos are extremely shareable. Sure, you could find some cool videos on YouTube to enhance your tweets and blog posts, but why not start making your own? This way, all of your content will be very unique. Worried that your camera and editing skills aren’t quite up to scratch? You will pick up a lot just from playing around with your recording equipment, and you will be able to a few Adobe After Effects training classes to help you with the editing side of things.
Once you start publishing posts and tweeting about your blog, you will need to think of the different demographics that make up your audience. Once you have a good idea of all the different types of people who read your content, you need to make sure that you appeal to them. You can’t be too generic to try and appeal to everyone and anyone. This technique always falls flat and fails. Do you think that you have a few different demographics who follow you? If so, then it could be worth narrowing this down a bit. Being as specific as you can gives you the best chance of being shared among people of a certain demographic. How exactly are you meant to appeal to people? It could be by using a certain kind of humor in your writing or adopting a ‘how-to’ approach in your blog posts.
Generally speaking, the more people who follow you, the more shares you will get on various platforms. So you should expect it to take a short while to build up your audience before you start getting loads of shares. Just don’t give up too easily. Otherwise, you will never get all the shares that you are after! And don’t worry if you go through a period with little shares. Just keep plugging away until people start hitting the retweet button again!
CEO and Founder at Mighty Shouts.
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