The total number of social media tricksters have intensified manifold since the last couple of years with these impersonators running rampant, collecting classified certifications and personally identifiable information from unsuspecting customers.
For a long time, social media harbored countless impersonators on various popular social media websites especially on Facebook, Twitter, Orkut and the likes. Their network has now expanded to YouTube, LinkedIn and Instagram and newer platforms as their numbers continue to increase.
According to social media security and threat intelligence groups, over 50,000 trickster profiles were identified that helped in revealing their tracks over a period of time. The analysts exposed these impersonators’ maneuvers, methods, processes and payloads after a great deal of study. The report discovered that the maneuvers employed by these deceitful accounts are not only untrustworthy and various but range from conventional social engineering tactics to in reality giving money to publicize the fraudulent business scheme to glean higher payoffs.
A large number of offensive social media deceivers camouflage their merchandise as a counterfeit voucher or a tangible gift using the brand name to draw in promotions searchers. And an equal number of loathsome social media tricksters send their gullible prey to a phishing site to embezzle their social media account personal details, credit card information and private data.
Moreover, the report also revealed that affirmed account deceivers are uncontrolled across systems and are seen on a variety of social media accounts including Facebook, Twitter while promoting their dubious products across YouTube. These deceivers employ a variety of tricks in order to avoid detection. For instance, they periodically wipe out accounts and leave such accounts unattended in order to prevent disclosure of attack operations, making use of them at a later stage in novel ways.
Personal information is often rendered to such individuals by entering into fake contests and offering financial information such as bank account details or transferring money online to them. A number of malicious activities are hidden behind locked accounts, allowing the impersonators to contact unsuspecting victims through phishing attacks, modified official emails or direct messages.
When it comes to combating these deceivers, IT experts have only scratched the surface. Traditional scams such as malware and bugs are everywhere, and although prevalent, a wider set of threats unique to impersonation are slowly coming onto the arena. These include fraudulent impersonation, abuse of brands, undetected fraudulent business schemes and more. The larger threat panorama is reaching beyond aimed threats and contains risks that can impact the security of organizations, its brand reputation and the privacy of the company.
If such threats continue to go unnoticed and unresolved, these dangers are likely to affect the bottom line of the company and further destroy basic consumer trust in the brand. Hence, there is a greater need to look into a strategic and innovative in-depth data security system that can not only protect organizational data but also private information of consumers and employees. These security systems must be tuned into social media that can help in arming businesses with robust data security methodology for battling and distinguishing impersonators.
CEO and Founder at Mighty Shouts.
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