There’s no doubt about it. Starting an online store is one of the toughest options when it comes to creating a new online business. People have a hard enough time creating a website that is merely going to exist as a marketing tool for their business. Imagine starting an entire sales infrastructure, dealing with customers, sending out products. It ain’t no picnic!
Also Read: 5 Best Shopping Apps for Android Users
When people begin developing an online store, there are certain things they tend to lose sight of. It’s important to go in with your mind clear of any misconceptions or bad ideas. Here are a few tips that we hope will help keep you on the right track as you design your online store.
Some people make the mistake of assuming this is going to get them a quick buck. But this isn’t going to be some get-rich-quick scheme such as the type you may find on some TV comedy. Starting an online store is going to cost you a lot, at first. Design, marketing, stock acquisition… those are just some of the more obvious costs you’ll run into.
Starting an Online Store: via Pixabay
It could be months before you start seeing profits. And the profits won’t necessarily be huge. You need to go into this venture prepared to be in it for the long haul. All the successful eCommerce business were doing it for years to become the giants they are today. So make sure you have the passion for this. If you’re only in it for some quick cash, you’re going to be severely disappointed!
So much focus is put on making sure the website is as perfect as possible that many make a severe mistake. Last year was the first year in which most people surfing the Internet were doing so using a mobile phone. Mobile Internet use is not just a fad. It’s massive and it’s here to stay.
Starting an Online Store: via Pexels
You need to focus on two things here. You need to make sure your website works when accessed via a mobile Internet browser. This is called having a strong mobile site. E commerce designers such as Magneto 2 developers can ensure functionality carries across to mobile. You also need to consider making an app for your website. There will be certain limitations to mobile sites that you can overcome by developing an app. Just look at the success of the Amazon app!
It sometimes feels like emails are a thing of the past. Sure, everyone has an email address. But unless it’s a work email, aren’t most emails ignored these days?
Starting an Online Store: via The Blue Diamond Gallery
It’s true that most people have had their emails for so long that they’ve accumulated a lot of frequent spam. But email is now more important than ever, especially because mobiles make it so easier to check your inbox. More people will sign up to an emailing list than you may think. So make sure you have the option on your website. If a product is out of stock, give the user the option to have an email sent to them when it’s back in stock. Let them sign up for emails about deals in a particular section they’re interested in. This will allow you to use email marketing services like MailChimp to their full potential.
CEO and Founder at Mighty Shouts.