It’s the same old treadmill when you get on a marketing campaign for your business. For so many businesses, it may feel like it’s old hat after a while, but this means that they’re not doing it right. Marketing options are like an endless well of possibilities now, and if you’ve only got a certain amount of money to spend on your campaign, you need to pick the right avenues. As tech improves, the amount of platforms increases. From social media to radio to TV, what are the best marketing approaches a business lacking in budget can make?
We have all tried the mass communication approach, such as email marketing, to get as much interest as possible. As a budget-cutting exercise, it works really well. For every $1 you spend on email marketing you can get $38 in return! But it only works if your emails are carefully crafted in a way that is a bit more human than those stock ones. So, spend some time working on your email “voice,” and it will prove more lucrative than you thought. If your “voice” is lacking in a textual sense, you can try ringless voicemail, where delivering a message straight to potential customers’ answerphones can put across a warm personality for your business. The goal of a business is to communicate its warmth or personality to generate custom. As a cheap and time-saving option, being personable is a perfect choice.
Create An App
It’s the most common form of communication now, so making an app for your business is a simple way to get in people’s lives instantly. Apps are an essential part of most business marketing, and they are very easy to build. Even for small companies that have limited funds, there are many “how to” guides online to take advantage of. Even if making an app isn’t part of your plan, there are plenty of apps that have adverts built into them, and it’s not difficult to get your business onto these.
Make A Podcast
As cheap marketing tools go, you would be hard pushed to find one cheaper than this. So many podcasts are recorded on basic equipment, yet there are loads of podcasts that do so well. The secret to making a great podcast is very simple, have compelling content. Once this is in place, the rest will follow. Podcasts are big business now, and the ones that are really successful are really successful, and the rest tend to float by. So take your time and come up with a concept that is really suited to your business. For a lot of companies, the podcast can be the most successful part. So as a marketing tool, it is a keeper. People that go for podcasts are willing to invest their time in it, so once you have them hooked, you could have a customer for life.
Marketing is a difficult thing to get right, but by making the most of the boundless technology, there is no telling how far you can push your business!
CEO and Founder at Mighty Shouts.
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